Writing a Business Article


A business is an organization or enterprising entity engaged in commercial, industrial or professional activities. Businesses can be for-profit entities or non-profit organizations pursuing a social mission. They range in size and scope from sole proprietorships to large multinational corporations. Business operations are governed by law in most legal jurisdictions, and are structured as for-profit companies or not-for-profit organizations, depending on the nature of the industry and the structure of ownership.

Writing a business article involves understanding your audience and tailoring the content to their needs. If you’re writing a business-to-business (B2B) article, for example, you should write in a more formal tone and include information that can help your reader perform their job better.

If you’re writing a business-to-consumer (B2C) article, you can use a more conversational tone and incorporate elements of humor to appeal to your readers. Regardless of the target audience, you should always strive to deliver valuable and actionable content that can enhance the reader’s experience or improve their business operations.

The business opportunity section explains the specific market need your company addresses and how its solutions differentiate it from the competition. This section should be persuasive and convincing, as it’s the key to securing the necessary funding to launch your business.

Service businesses provide intangible products or services to government agencies, consumers, or other businesses for a fee. Examples of service businesses include interior decorators, hair stylists, and tanning salons. Financial service businesses provide investment, credit, banking, and insurance services. Financial service businesses also include asset and investment companies, such as private equity firms, mutual funds, and hedge funds. Transportation businesses provide freight and passenger delivery services for a fee.

A business repositioning plan is a strategy for how your company will adjust its offerings, branding, marketing, and go-to-market strategy to reflect changes in customer preferences, competitive landscapes, and other factors that affect its business model. Companies often reposition themselves to capitalize on new opportunities or to correct missteps that have led to low sales or a loss of market share.

A company may also reposition itself to address changing laws and regulations, or to take advantage of new technology that can boost productivity. For example, many industries are now implementing safety management systems to improve worker safety and reduce incidents, insurance costs, and workers’ compensation claims. This is part of a larger effort to promote healthy workplaces and increase overall productivity. These systems can be as simple as providing ergonomically friendly tools to employees, or they can be as complex as a new management system that provides comprehensive training and oversight of all aspects of a company’s operations.